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// Functions relating to VISITOR TRACKING // version 3.4 - updated April 2011 // (corrected $_SESSION['referrer']; error - 07/04/11) // ---------------------------------------------------------------- // Author: Cornish WebServices - http://www.cornishwebservices.co.uk // Copyright statements to be kept in this file // ---------------------------------------------------------------- // Description: setups the parameters for search tracking code // functions called in tracking.php // $webReferrer deals with lead from natural search listings // $webReferrer2 only used for echoing test messages // function fromCookie($key) { $val = $_COOKIE[$key]; setcookie($key,$val,time()+3600*12*1); // for 3 days return $val; } // grab the source and keyword data from PPC campaigns if(isset($_REQUEST['source'])){ $source = $_REQUEST['source']; // source=adwords / yahoo / msn / content } else { $source = ""; } if(isset($_REQUEST['keyword'])){ $keyword = $_REQUEST['keyword']; // keyword= } else { $keyword = ""; } // do not save when refreshed, otherwise will overwrite the true values if ($source!="") $_SESSION['form0'][0]=$source; if ($keyword!="") $_SESSION['form0'][1]=$keyword; if(isset($_SERVER['HTTP_REFERER'])){ $webReferrer = $_SERVER['HTTP_REFERER']; } else { $webReferrer = ""; } // only update session if not already defined $dom = $_SERVER['HTTP_HOST']; $domLength = strlen($dom); if (($webReferrer=="") ||(substr($webReferrer,7,$domLength)==$dom) ||(substr($webReferrer,8,$domLength)==$dom) ) { // old sesssion so use phone number used before } else { // new session so record referrer $_SESSION['referrer'] = $webReferrer; } $webReferrer2 = $_SESSION['referrer']; ?>
With Google’s frequent algorithm updates, SEO practice and management has changed a lot over the last couple of years. There are likely to be more changes in 2013 too, so how can you ensure that your search engine optimisation is planned...
Creating quality landing pages requires much thought and consideration in terms of the content and wording used in conjunction with the purpose. It is of great importance for you marketing campaign to focus on the relevancy and clarity of the page...
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