Using Video to Boost SEO
When trying to search engine optimise their website, many people concentrate on boosting their website content or offsite articles in order to SEO their online business.
However, SEO can also be gained from video content. Video can be posted onto websites like You Tube to expand marketing efforts as well as improve search engine optimisation.
Video is a very good internet marketing tool because so many people watch it. It is easily viewable and shareable and can have a real impact if cleverly done.
Video really helps to get your message across to a wide audience. Plus it is popular with the search engines as they are increasingly placing emphasis on multi-media content.
Videos to promote your business can be simple and still effective. If you make them entertaining, relevant and brief people are more likely to watch and share your content.
Also make sure that your video content is properly branded. Video content can be embedded on your website – but think about streaming and bandwidth before you do this.
The alternative is to use websites like YouTube to post video content. You Tube can act like a search engine for video but you need to optimise the content in order to get the best SEO.
This can be done by various means. Producing quality video content is the first step but you can also do other things to boost SEO.
These include giving the video a good title and description that includes keywords and using keyword tags effectively.
Also remember to share your video and post links to the video from your website and link back to your website from your You Tube description.
So there are various ways to easily boost the SEO value of your video content. Cornish WebServices can offer optimisation of video content.
We can either optimise videos that are already on video channels or add video content that we optimise from the start.
For more information on our video SEO and internet marketing browse this website today.
Published on 04/09/2012
